Glencairn Crystal Brand Representative & Whisk(e)y Educator
Martin is an internationally known spirits educator and enthusiast. After starting as one of the original Johnnie Walker Scotch Brand Ambassadors, he achieved the title of Sr. Master of Whisky for the entire Diageo whisky portfolio. In 2008, he assumed the newly created role of Diageo Reserve Spirits Brand Ambassador for the Republic of Ireland and has also represented several prestigious, well-known brands.
Martin has conducted numerous master classes at major whisky events across the USA and teaches an annual course on Irish whiskey. From 2011 to 2018 he co-produced The Annual Chicago Independent Spirits Expo, the world’s largest exhibition of independently owned spirit brands from around the world. He has also been called upon to be a spirits judge for Barrel Night, the American Craft Spirits Association’s spirits competition as well as for the Beverage Testing Institute.
Since 2014, Martin has been honoured to be the sole U.S. Brand Representative of the iconic Glencairn whisky tasting glass. From 2020-22 he also co-hosted the weekly online whiskey show “A Sip Of Knowledge”.